Renegade Flooring

INfo

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Brief

Flooring Is Not Boring.

Website Design + Development

Lottie Animations

Concepts

Logo Studies

Bad Floors Concept

We started by playfully reinterpreting the definition of Renegade. The thematic concept behind “Bad Flooring” and “Flooring Is Boring” were originally intended mildly provocative with a series of visuals and messaging which felt humorously self-deprecating, a little dry or tongue-in-cheek, or maybe a little off-beat. Here, the vintage television sits in a fairly neat, but definitely vintage 1970s basement while looping a parody infomercial — the only movement in the otherwise static graphic.

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