Pasarroyo Pasadena






Pasarroyo parking garage flower graphic on white

Parked in Pasadena

The corporate park was rebranded and given an entirely new overhaul to the plaza, parking garages, and building interiors. We took inspiration from Pasadena’s rich history of parades, decorated with layers of flowers, texture, and color. 

To help users remember where they parked, we assigned a unique colorway combined with customized graphics to each level of the parking tower. The new signage and graphics extend from the entrances throughout the entirety of the extensive parking garages, establishing a unified wayfinding program that connects each of the three towers on the property into a singular experience.

Project Overview

Design Typographic standards

Design Strategy Overview

Schematic Summary of Signs

Pasarroyo Pasadena parking garage signage graphics bike storage photo
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