A Simple Approach
Make People Feel Smart
The mantra behind each design decision. Adopting this user-led approach to the signage and graphics at Belkin allowed for us to create unique moments throughout the office interiors which lead, direct, reinforce, and inspire.
Reading Rooms
We created a set of pictograms to reflect the spirit of the interior design. The system is used throughout as signage and painted graphics.
An empathetic approach to wayfinding
Upon entering the building, visitors are met with a friendly message, letting them know they are welcome and how to get to their destination even they are unfamiliar with the office.
History Identified
To help identify meeting areas like large conference rooms and smaller touch-down spaces we looked to Belkin’s rich history of product design.
Reading Rooms
A simplified, diagrammatic drawing style was implemented for the selected products the signs maintain a consistent look as well as to promote key products as way of
Chet's Garage in Hawthorne
Quiet Geometry
Levels of Privacy
Large geometric shapes were used introduced as a graphic device to control privacy throughout the office.
Subtle Functionality
Three distinct grahics styles were developed to allow more or less privacy into rooms based on their functions privacy requirements.
The Pit Lounge
Not Quite Neon
The Pit Lounge is an informal space located directly across from the kitchen and nearby meeting spaces. The low casual seating offers an area for teams to huddle as well an alternative workspace. The lounge’s centralized location and glowing signage help brand the area as a convenient meeting location for anyone in the building.
