Renegade Flooring

We started by playfully reinterpreting the definition of Renegade. The thematic concept behind “Bad Flooring” and “Flooring Is Boring” were originally intended mildly provocative with a series of visuals and messaging which felt humorously self-deprecating, a little dry or tongue-in-cheek, or maybe a little off-beat. Here, the vintage television sits in a fairly neat, but definitely vintage 1970s basement while looping a parody infomercial — the only movement in the otherwise static graphic.